Market globally

know your customers, speak their language

WORDBANK

THE MARKETING LOCALIZATION PEOPLE

Tell us your international ambition, and our team of global experts will deliver a localization solution to exceed it. With more than 4,000 highly talented experts across the globe in over 90 markets and 140+ languages, we offer unparalleled global reach. Be seamlessly local and consistently on brand. Free up time and resources. Effortlessly connect to your customers, wherever they are in the world.

We are the marketing localization people. Since 1988, we’ve been helping brands reach, inspire and drive action from their customers through localized marketing campaigns. With a blend of global language capabilities and local digital marketing services, we’ll connect your words to the right people, in the right language, on the right channels.

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OUR CASE STUDIES

HELPING GLOBAL BRANDS SINCE 1988

SIPSMITH

SIPSMITH

cost savings as high as 37%

THE LEISURE PASS GROUP

THE LEISURE PASS GROUP

centralized seo success

MAZDA

MAZDA

cost savings as high as 37%

FOREVERMARK

FOREVERMARK

entering new markets successfully

PHILIPS

PHILIPS

sense and simplicity

INTO

INTO

50% increase in web traffic

LATEST BLOG POSTS

SIMPLY HELPFUL RESOURCES

BrandLocalization
May 9, 2018

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally specific attitudes. However, with a bit of creativity and the right team behind you, you can advocate your brand while…
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BrandLocalization
April 18, 2018

Three Ways to Avoid Brand Voice Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up protection for your brand’s voice, it will dilute over time and eventually drown out. Oftentimes, global brands develop and share new brand identities with other regions and…
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Localization
April 4, 2018

A Case For Maintenance

While innovation tends to dominate the headlines, our experience tells us it’s the ugly stuff that greatly impacts a localization system. Here, we make a case for a consistent and disciplined approach to content production, a case for maintenance. Let’s…
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