Voice search changes how content will rank in search, so be prepared with these tips.
Digital Marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search SEO is here, and it’s here to stay. So how can you get your content ready for the voice revolution? VOICE SEARCH SEO: DO YOUR KEYWORD RESEARCH Keywords are crucial to any SEO strategy. But they are slightly…
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Consider these elements when building your international website.
Digital Marketing
May 30, 2018

Building an Effective International Website

To have a successful international website, Google (or a local search engine) should be able to crawl, index, and serve each of your site's language and/or country versions. This will help you reach your audience more effectively and – if…
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Site Structures for International Websites
Digital Marketing
May 29, 2018

International Site Structures: ccTLD and Subdirectories with gTLD

Site structures have a huge impact on your international SEO strategy. Although targeting by country generally allows you to be more specific, this doesn’t mean it’s always the best option for you. It can be expensive, and if there’s not…
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Improve your international SEO
Digital Marketing
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful, international SEO strategy. Failing to accurately research your target markets and languages can have embarrassing – and potentially damaging – consequences. Take a look at these global branding fails if you’re not convinced. So…
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Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
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BrandLocalization
May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…
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Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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International Marketing
October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy.  Despite these factors,…
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Market Insights
October 7, 2017

How to break into the Russian eCommerce market

The Russian eCommerce market is about to explode, so any marketer should prepare to invest in this sector now. Read on for the current market situation and essential tips for those looking to launch their eCommerce presence in Russia. BACKGROUND Retail…
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Market Insights
October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it's important to learn how to break down barriers so that you can make…
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International MarketingMarket Insights
October 4, 2017

What do Russian consumers want?

At first glance, the contradictory demands and expectations of Russian consumers can seem daunting. But winning their trust can reap huge rewards, as Russians are known for their brand loyalty. Here’s how to cultivate a successful brand identity in Russia.…
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October 3, 2017

Russian Social Media: Everything You Need to Know

The Russian social media landscape differs vastly from English-speaking countries in terms of their platforms, demographics and strategies. This guide will help you connect with your Russian audience on social media.  If you’re planning to market your brand in Russia,…
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Digital Marketing
September 22, 2017

Three Secrets to WeChat Marketing Success

WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains…
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Market Insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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AdvertisingContent Marketing
August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it…
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