International Marketing
August 13, 2018

Which Japanese Social Media Platforms Are Right for My Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
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girls using luxury brands and social media
Brand
July 30, 2018

British Luxury Brands and Social Media

Social media is everywhere. And learning how to connect British luxury brands and social media is a great way to stay present in your customers’ everyday lives. Protecting your luxury identity and engaging with digital audiences can be tricky –…
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woman-in-london
Brand
July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands have to adapt to a new global climate while also protecting their brand identity. Here’s what you need to know about marketing a luxury brand. The global luxury market is huge. And with predicted sales nearing $400…
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Brand
June 28, 2018

How to Fix Your Brand’s Tone of Voice

Many brands confuse “tone of voice” with what is really just communication best practice. This causes many brands to sound exactly the same. If you’re looking to create a distinct tone of voice, follow these suggestions. THREE TIPS FOR EVERY…
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Colorado Businesses gather to support business as a force for good. Wordbank, like many companies in attendance, is an aspiring Colorado B Corp.
B Corp
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
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June 8, 2018

How to use Chinese social media effectively

Social media should be a fundamental aspect of any marketing strategy seeking to break into the Chinese market. It's hugely popular in China, but the rules and key players are different. Here’s a guide to help you navigate the world…
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Voice search changes how content will rank in search, so be prepared with these tips.
Digital Marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search SEO is here, and it’s here to stay. So how can you get your content ready for the voice revolution? VOICE SEARCH SEO: DO YOUR KEYWORD RESEARCH Keywords are crucial to any SEO strategy. But they are slightly…
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Consider these elements when building your international website.
Digital Marketing
May 30, 2018

Building an Effective International Website

To have a successful international website, Google (or a local search engine) should be able to crawl, index, and serve each of your site's language and/or country versions. This will help you reach your audience more effectively and – if…
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Site Structures for International Websites
Digital Marketing
May 29, 2018

International Site Structures: ccTLD and Subdirectories with gTLD

Site structures have a huge impact on your international SEO strategy. Although targeting by country generally allows you to be more specific, this doesn’t mean it’s always the best option for you. It can be expensive, and if there’s not…
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Improve your international SEO
Digital Marketing
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful, international SEO strategy. Failing to accurately research your target markets and languages can have embarrassing – and potentially damaging – consequences. Take a look at these global branding fails if you’re not convinced. So…
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Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
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BrandLocalization
May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…
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Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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International Marketing
October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy.  Despite these factors,…
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Market Insights
October 7, 2017

How to break into the Russian eCommerce market

The Russian eCommerce market is about to explode, so any marketer should prepare to invest in this sector now. Read on for the current market situation and essential tips for those looking to launch their eCommerce presence in Russia. BACKGROUND Retail…
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