Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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International Marketing
October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy.  Despite these factors,…
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Market Insights
October 7, 2017

eCommerce in Russia: Why Now is the Time to Set Up Shop

The Russian eCommerce market is about to explode, so any marketer should prepare to invest in this sector now. Read on for the current market situation and essential tips for those looking to launch their eCommerce presence in Russia. BACKGROUND Retail…
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Market Insights
October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it's important to learn how to break down barriers so that you can make…
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International MarketingMarket Insights
October 4, 2017

What do Russian consumers want?

At first glance, the contradictory demands and expectations of Russian consumers can seem daunting. But winning their trust can reap huge rewards, as Russians are known for their brand loyalty. Here’s how to cultivate a successful brand identity in Russia.…
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October 3, 2017

Russian Social Media: Everything You Need to Know

The Russian social media landscape differs vastly from English-speaking countries in terms of their platforms, demographics and strategies. This guide will help you connect with your Russian audience on social media.  If you’re planning to market your brand in Russia,…
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Digital Marketing
September 22, 2017

Three Secrets to WeChat Marketing Success

WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains…
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Market Insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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AdvertisingContent Marketing
August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it…
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Content MarketingLocalization
August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn't have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is…
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Market Insights
August 15, 2017

How to succeed in China’s ecommerce market

It’s predicted that around half of China’s eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here's what you need to know to succeed in China's eCommerce market.  MEET THE MILLENNIALS In China’s eCommerce…
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Join Wordbank Today. Pledge to Close the Gender Pay Gap with Glassdoor.
Localization
April 4, 2017

We Stand for Equal Pay (Equal Pay Pledge)

In the US, women earn about 76 cents per dollar earned by men on average. But the causes of the gender pay gap are a bit more complicated. We are committed to closing the gender pay gap. We have pledged…
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Celebrating International Women's Day
BY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

To celebrate International Women's Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated…
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BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process.  THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand…
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BY RACHEL BALLTranslation
March 4, 2016

When Bad Grammar Sounds Good

Everyone knows that bad grammar can make or break a piece of writing; in fact, it’s one of the fastest routes to sloppy, unprofessional-looking copy. But why is it that song lyrics don’t adhere to this rule? We happily sing…
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