COPYWRITING

Original content doesn’t always hit the mark, even in translation. In these situations, it’s best to start from scratch. We will work with language experts who will create content that is engaging and relevant in each market. Our copywriters deliver content that will engage your audience and turn them into advocates.

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LOCAL MARKET EXPERTISE

OUR COPYWRITING APPROACH

To raise awareness of your brand and drive sales, our copywriters will create content directly in the local language. Our copywriters will work with your brand and style guides to write copy that will meet your global objectives. We can write anything from short advertising taglines to long-form brochures, newsletters, social media posts, product descriptions and magazine articles. And we can do this in more than 140 languages.

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IT’S ALL ABOUT YOU

KEYS TO CREATIVE SUCCESS

Whether we’re writing technical content or captivating marketing copy, there are a few things we’re going to need from you before we start. Because the key to copywriting success is in the brief, we will devise a plan that gets to the heart of your content needs. We’ll need to know your target audience, competitors, tone of voice, local messaging, style and brand in order for your copy to work in other markets. And if you don’t have any of these tools in place, don’t worry. We’ll team with you and develop them together.

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MAKING YOUR COPY VISIBLE

COPYWRITING AND SEO

For maximum local search visibility, our copywriters will make sure keywords are strategically implemented in your content. Our copywriters know exactly when and where to place keywords for local impact, and write page titles, page descriptions, H1 and H2 tags. If you’re not sure of your local keywords, our digital team will do the research for you, in any language or market.