Digital Strategist, Retainer

Job Ref

Full-time

Location

London, UK

Date Posted

Jan 2025

We are the marketing localization people. Our vision is to blend the best of marketing and localization to drive customer success. We help our clients achieve the right balance of people, process, and systems needed to deliver lasting international growth and ROI.

THE ROLE

We are seeking an experienced and strategic Digital Strategist to join our global team at Wordbank, based out of our London office.

This role requires 4+ years of experience working in a digital agency or in-house, with a strong foundation in SEO and a solid working knowledge of paid media platforms such as Google Ads, Meta, and TikTok, as well as organic social media principals (posting, scheduling, concepting)

The Digital Strategist will be responsible for supporting a variety of global digital marketing campaigns, working closely with in-market teams to deliver multilingual digital solutions, and providing strategic support for client pitches and sales initiatives. 

The ideal candidate will have a broad channel skillset, client account management experience, a passion for global digital marketing, and preferably some experience working with entertainment brands or agencies servicing the entertainment industry.

  • Define strategy and oversee execution of international SEO campaigns, liaising with Wordbanks in-market teams to deliver multi-lingual SEO solutions
  • Supporting global paid media campaigns – Google Ads, Meta, TikTok
  • Supporting global organic social campaigns, from strategy development, scheduling, posting and reporting
  • Ensure client satisfaction in support of Customer Success and Digital Marketing team goals, carrying out account planning, managing account budgets, ensuring timely financial management by digital resources
  • Overseeing Client reporting and feedback cycles; acting as a point of escalation and guidance on the allocated account-set, continually searching out opportunities to reinforce Wordbank’s value proposition and capabilities while driving customer satisfaction and success. 

KEY RESPONSIBILITIES & FOCAL POINTS

ACCOUNT STRATEGY & MANAGEMENT

  • Developing tailored digital strategies based on clients requirements and objectives
  • Drive the consultative dialogue with allocated digital client-set, develop a deep understanding of each client’s goals and how those align with Wordbank’s capabilities and the localization roadmap
  • Oversee formal account reviews and proactively identify opportunities, strengths, risks, and threats for the allocated account-set. 
  • Proactively maintain a deep understanding of industry trends, business goals and marketing objectives of designated account-set, as well as developing personal commercial knowledge and technique. 
  • Pursue educational opportunities to support personal growth and development

PLANNING & EXECUTION

  • Mastering Wordbank’s methodologies, internal tools, AI tools and international best practice, deliver efficient and profitable digital marketing campaigns, meeting both client and internal objectives.
  • Formulate international campaign strategy, research potential marketing channels, analyze competitors, deliver and test local market insights to drive digital client success.
  • Ensure appropriate analysis, optimization and reporting against client and internal KPIs on an ongoing basis in relevant platforms.
  • Produce client-facing reports, studies and decks focused on actionable, client-relevant insights consistently to Wordbank customer experience and brand standards.
  • Oversee effective project planning across team resources and accounts. 
  • Guide and support cross-program team training, collaboration, and innovation as appropriate.

GROWTH

  • Identify opportunities to upsell and cross-sell against Wordbank’s global marketing roadmap, facilitating cross-team collaboration and self-management at the account level. 
  • Support Digital & Growth teams on new business opportunities, providing background analysis/research and developing tailored pitch presentations
  • Support on refining and developing commercial models to optimize account profitability and revenue against effort
  • Support developing new services to align with wider company and/or client objectives

EXPERIENCE & SKILLS

  • 4+ years working in a Digital Agency or in-house Digital team that has a focus on SEO and Paid Media
  • Demonstrable experience in planning and managing complex marketing/communication programs, and associated internal and external resources.
  • Demonstrated experience developing and delivering SEO strategies, ideally with some International SEO experience
  • Familiarity with AI tools (ChatGPT, Gemini, Jasper etc) and their use cases for marketing initiatives.
  • Hands-on experience supporting global Paid Media campaigns – Google Ads, Meta, TikTok, and global social media campaigns (ideation, scheduling, posting)
  • Preferred, but not essential – digital campaign experience with streaming content/entertainment bands (ie Netflix, Crunchyroll, Starz, Paramount, Amazon Prime, Disney etc)
  • Experience in consultative account management, confidence, and ability to sell consultative services
  • Excellent presentation and analysis skills.
  • Proven track record of delivering high-quality customer service and client care.
  • Proven ability to coordinate, liaise and collaborate with a number of internal stakeholders and freelancers.
  • Awareness of, experience in, and interest in other languages and cultures. 
  • Sound knowledge of MS Office, G-Suite, media, workflow management, and reporting tools.
  • Demonstrated expertise with digital tools and CMS platforms, such as SEMRush, ScreamingFrog, WordPress, HubSpot etc.

SALARY & BENEFITS

£40K-£43K/annually – Retainer contract, monthly invoice payments. 

£3,333 – £3,583/ Monthly

HOW TO APPLY

If this sounds like you, please apply here. You will also be asked to upload your resume and cover letter. Applicants who do not provide a cover letter will not be considered. While we’ll certainly do our best, we regret that we may not be able to respond to all applicants.

WHO IS WORDBANK?

At Wordbank, we’re more than just a marketing localization agency, we’re a community committed to transparency, social impact, and professional growth. We believe in fostering an environment that values collaboration, innovation, and personal development.

Values-led & People-first: Being values-led means operating to the triple-bottom-line standards of people, planet, profit. Put simply, we do business with integrity. We care. Not because it’s company policy or because caring sells, but because we’re passionate about what we do, who we are, and the difference we can make – not just to our clients, but to our staff, our resources, and our community.

We believe that our people are our greatest asset, that our culture sets us apart from most every competitor we face, and that our commitment to what we can achieve together is unrivaled in our industry.

We’re intent on standing out (and up) for what drives us. When our values (drive, connection, excellence, care, connection, creativity) come together, that’s the Wordbank difference. Our values inform our behaviours and decision-making in all that we do, and makes us who we are, striving to do, and be, our best for each other and our clients every day.

Transparent Culture of Feedback & Accountability: We believe in openness and honesty. Our transparent culture encourages open communication, feedback, and accountability at all levels to make sure everyone’s voice is heard and valued. Everyone should have the right information and context to make decisions in the best interests of the business.

Freedom & Flexibility that works for you: We are committed to providing a culture based on freedom and responsibility and we understand the importance of work-life balance. Embracing flexibility means offering remote work options, flexible hours, and tailored schedules that allow you to excel both personally and professionally. We also like to connect and engage so we ask any local Wordbankers to come into the office a minimum of 2-3 times a week.

Commitment to business as a force for good: Beyond business success, we are committed to making a positive impact on society and the environment. Through our work and initiatives, we volunteer and contribute to causes that matter, fostering a sense of purpose in everything we do. And we don’t just talk about things, we follow through with action. Our Denver office is a certified B Corporation and our London office is Investors in People: Gold, both stringent certifications that prove we’re walking the walk on our commitment.

Mentorship and development: We prioritize your growth. Join a team that values mentorship, coaching, and invests in your professional development. We want to empower you to find your path and we will support you in getting you to the next step.

We are looking for passionate people to grow the business (and themselves) with us. We care more about how you think than what you know. We work hard. We work smart. And we have fun with each other while we’re doing it.

We are an equal opportunity employer committed to attracting, retaining, developing, and promoting the most qualified people of all backgrounds, regardless of race, colour, age, religion, gender identity, HIV status, marital status, past or recent military status, past incarceration, sexual orientation, national origin, citizenship status, ancestry or any other characteristic, including any physical (including pregnancy) or mental disability, and/or any other protected class under federal, state, or local law.

We are happy to make reasonable accommodations to the recruitment process as needed.