Marketing Blog (Localization Strategies & Tips)

plastic tube neon light color wall background,abstract colorful acrylic cylinder form with light from behind close up shot

Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

read post

Digital marketing

International Paid Media: How Agencies Get It Wrong

read post

Hand Holding a Burning Sparkler Firework, Happy New Year and Merry Christmas Concept

Digital marketing

How to build a winning global PPC campaign in 2024

read post

colorful-wall-and-ceiling-in-a-subway-tunnel

Global trends

October 10, 2022

Why you need localization in an economic downturn

Increasing inflation and staffing issues. Lower consumer spending and supply chain interruptions. Businesses continue to navigate a challenging economic landscape. For savvy companies, localization is a great strategy for weathering uncertainty during an economic downturn. While recession hasn’t yet become a reality in the US, the threat is real. And growth has slowed considerably while […]

View post

people-on-swing-ride-perspective-from-below-with-blue-sky-above

Global trends

February 10, 2022

Putting people first: Localization & Global Marketing Trends 2022

In 2020 and 2021, brands’ approach to international marketing was largely governed by the rapid changes brought about by COVID (and its fallout). Now that brands have discovered a clearer path forward, the top international trends center around putting people first. Whether it’s localization, creative, or marketing trends, 2022 is the year of people power. […]

View post

Digital marketing

March 4, 2021

Why global campaigns need international keyword research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site – it’s important to target the right keywords. Every digital marketer knows the importance of keyword […]

View post

Digital marketing

February 15, 2021

How to create a global social media strategy in 3 steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised to learn that 37% of the global population finds inspiration on social media for their […]

View post

seven-magic-mountains-colorful-stacked-boulders

Digital marketing

February 10, 2021

Global marketing: How to measure your international success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of your content and maximize ROI in any market. You’ve defined your global brand voice. You […]

View post

Global trends

June 12, 2020

COVID-19: Connecting with Global Audiences

While some industries are seeing unprecedented global growth as a result of COVID-19, many others are experiencing a significant slowdown. But there are still opportunities for impacted companies to come out on top once the pandemic passes. The spread of – and global response to – COVID-19 is projected to result in an economic recession […]

View post

Pages: 1234