Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And that was before the global coronavirus lockdown began. Mobile app downloads and usage have been […]

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Global trends

May 14, 2020

Global Marketing During COVID-19: How Companies Are Adapting

As the world continues to adapt to COVID-19’s global impacts, businesses have been pivoting their global marketing strategies to ensure that, once the crisis is over, they’ll be in a better position to recover – or continue – growth. Companies, whether thriving or suffering as a result of the pandemic, are finding ways to become […]

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Global trends

May 7, 2020

COVID-19: The Global Market Impact

As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike. Speculation around the projected global market impact of COVID-19 continues to evolve. And trends have emerged around industries […]

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Global trends

April 30, 2020

How to Adjust Your Comms during COVID-19

As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding and empathy while still working toward strategic business goals. The pandemic is already changing consumer […]

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Global trends

December 30, 2019

Top Global Marketing Trends for 2020

The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here’s what you need to know. THE IMPACT OF COVID-19 With the growing uncertainty around the spread of COVID-19 and its […]

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Global trends

December 2, 2019

LocWorld: 3 Things (Still) Plaguing Localization Managers

Our team had a great time attending LocWorld 41 in San Jose and hearing firsthand how top companies are approaching the conference’s theme of “Go Global, Be Global.” Throughout the conference, client-side presenters discussed challenges that are all too familiar to veteran localization professionals. You know the saying: the more things change, the more they […]

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