Marketing Blog (Localization Strategies & Tips)

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Understanding Streaming & Consumer Behavior in Germany

Digital marketing

February 18, 2025

Understanding Streaming & Consumer Behavior in Germany

Germany is home to one of the largest economies in the world – and when it comes to streaming, it shows. With 78 million daily internet users spending an average of 57 euros per month on streaming subscriptions, the competition to draw and retain German viewers is greater than ever. Despite an already sizable streaming market, […]

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Photo of carved human figure with large yellow headdress in Brazil

Market insights

February 13, 2025

Streaming Culture & Consumer Behavior in Brazil

With widespread connectivity and per-person streaming subscription rates approaching that of the US, China, and Mexico, Brazil presents abundant opportunity for streaming platforms. Brazil is a dominant force in Latin America’s growing streaming landscape. Brazilians subscribe to an average of 3.4 video streaming platforms per person and have no shortage of quality regional and international […]

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Vibrant, colorful buildings line a street in Mexico

Market insights

February 10, 2025

Mexico’s Streaming Revolution

Mexico’s streaming landscape is as dynamic and diverse as its culture, with international platforms and local content creators reshaping how entertainment is consumed. With over 107 million internet users and 90 million active on social media, this market stands as a thriving hub of cultural richness and digital innovation. The Streaming Hierarchy: Netflix Reigns Supreme […]

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A building with colorful panels extending out

Client work

February 7, 2025

How AI Voiceovers Can Scale Global Engagement

AI voiceover technology isn’t a choice between efficiency and effectiveness. Pair it with the right human talent to deliver global scale and engagement across markets. Streaming companies recognize the power of video to drive international acquisition, retention, and both on- and off-service engagement. The challenge is to deliver hyperlocal content at scale when time, budget, […]

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Colorful flags below a bright sky in Mexico

Market insights

February 6, 2025

How Social Media Impacts Streaming Behavior in Mexico

In Mexico’s vibrant entertainment landscape, streaming platforms and social media are becoming increasingly interconnected. As the market continues to grow, understanding the role of social media is key for streaming companies looking to establish a strong relationship with Mexican audiences. The Power of Short-Form Content Short-form video content has become a key driver of streaming […]

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Market insights

January 14, 2025

Streaming Culture and Consumer Behavior in the UK

With a highly connected, affluent population and a very saturated streaming landscape, the UK is one of the world’s biggest – and most competitive – markets for streaming companies. Here, retention is the name of the game. When it comes to excellent in-language content, consumers in the UK are spoiled for choice. Through BBC’s iPlayer, […]