Marketing Blog (Localization Strategies & Tips)

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Global trends

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Market insights

Streaming Culture and Consumer Behavior in India

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Global trends

December 11, 2024

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

Video streaming’s massive global growth is showing no signs of slowing down. But with increased consolidation, growing competition, and more discerning international consumers, streaming companies are facing more challenges in generating sustainable global revenue. Video streaming continues to play a huge part in how people around the world seek out entertainment and connection. And consumers’ […]

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Market insights

December 4, 2024

Streaming Culture and Consumer Behavior in India

India is home to more than 1.4 billion people and boasts the second-largest digital population in the world – despite just a little over half of the population accessing the internet daily. Increased internet penetration and affordable smartphones have paved the way for rapid growth in streaming in this market. With this significant opportunity comes […]

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Digital marketing

September 30, 2024

International Paid Media: How Agencies Get It Wrong

Driven by the increased demand for international paid media, advertisers will spend over $1 trillion in 2025 to reach markets around the world. As this demand continues to evolve, brands face an ever-increasing number of challenges to stand out. Across the industry, skilled practitioners wielding powerful marketing tools are working tirelessly to foreground their clients, […]

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Digital marketing

August 25, 2024

How to build a winning global PPC campaign in 2024

If you want to increase conversions in your priority international markets, investing in global PPC is a natural choice. Find out what you need to know to get it right – and why paid search success doesn’t happen in a vacuum. Search is one of the top channels B2B and B2C buyers alike discover – […]

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Market insights

May 31, 2024

Marketing to Japanese Consumers: A How-to Guide

Marketing to Japanese consumers and winning customers for your brand will require a different approach than in your home market. Here are some considerations to help you succeed in this large, competitive market. Japanese consumers can be highly selective and tend to prioritize brand trust, reputation, quality, and value over price. When marketing your brand […]

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Creative media

May 2, 2024

Global branding that resonates across borders

It’s 2024, which means your brand and your products can reach further than ever before. With international consumers using an average of 7.5 social media platforms daily and making an estimated 20.8% of retail purchases online in 2023, targeting global markets just makes sense. But global branding also demands finesse – it’s about knowing how […]

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