Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Global trends

November 7, 2024

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

Video streaming’s massive global growth is showing no signs of slowing down. But with increased consolidation, growing competition, and more discerning international consumers, streaming companies are facing more challenges in generating sustainable global revenue. Video streaming continues to play a huge part in how people around the world seek out entertainment and connection. And consumers’ […]

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Digital marketing

September 30, 2024

International Paid Media: How Agencies Get It Wrong

Driven by the increased demand for international paid media, advertisers will spend over $1 trillion in 2025 to reach markets around the world. As this demand continues to evolve, brands face an ever-increasing number of challenges to stand out. Across the industry, skilled practitioners wielding powerful marketing tools are working tirelessly to foreground their clients, […]

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Digital marketing

August 25, 2024

How to build a winning global PPC campaign in 2024

If you want to increase conversions in your priority international markets, investing in global PPC is a natural choice. Find out what you need to know to get it right – and why paid search success doesn’t happen in a vacuum. Search is one of the top channels B2B and B2C buyers alike discover – […]

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Market insights

May 31, 2024

Marketing to Japanese Consumers: A How-to Guide

Marketing to Japanese consumers and winning customers for your brand will require a different approach than in your home market. Here are some considerations to help you succeed in this large, competitive market. Japanese consumers can be highly selective and tend to prioritize brand trust, reputation, quality, and value over price. When marketing your brand […]

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Creative media

May 2, 2024

Global branding that resonates across borders

It’s 2024, which means your brand and your products can reach further than ever before. With international consumers using an average of 7.5 social media platforms daily and making an estimated 20.8% of retail purchases online in 2023, targeting global markets just makes sense. But global branding also demands finesse – it’s about knowing how […]

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Language + localization

February 14, 2024

Localization process best practices for Global teams: How to make it work

Scaling marketing and creative production for domestic growth can be challenging enough. Adding another layer of global marketing where your teams have to address varying cultures, languages, and preferences? The complications grow exponentially. European counterparts may be more accustomed to the marketing localization process – as their close proximity to many countries makes marketing localization […]

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