February 18, 2025
Germany is home to one of the largest economies in the world – and when it comes to streaming, it shows. With 78 million daily internet users spending an average of 57 euros per month on streaming subscriptions, the competition to draw and retain German viewers is greater than ever. Despite an already sizable streaming market, Germany’s streaming landscape is also one of growth. 55% of German households subscribe to at least one video streaming service, with the average number of paid SVOD accounts per household recently exceeding three for the first time. To stand out from the competition in this […]
February 13, 2025
With widespread connectivity and per-person streaming subscription rates approaching that of the US, China, and Mexico, Brazil presents abundant opportunity for streaming platforms. Brazil is a dominant force in Latin America’s growing streaming landscape. Brazilians subscribe to an average of 3.4 video streaming platforms per person and have no shortage of quality regional and international content to vie for their attention. Understanding Brazilian consumer behavior is instrumental in giving them what they want: personalization, authentic connection, and a good deal. A COST-CONSCIOUS AUDIENCE Compared to other Latin American countries, Brazil’s subscription video-on-demand numbers are at the top of the pack. The […]
February 10, 2025
Mexico’s streaming landscape is as dynamic and diverse as its culture, with international platforms and local content creators reshaping how entertainment is consumed. With over 107 million internet users and 90 million active on social media, this market stands as a thriving hub of cultural richness and digital innovation. The Streaming Hierarchy: Netflix Reigns Supreme Netflix remains the undisputed leader in Mexico’s streaming market, with 8.8 million subscribers as of Q2 2023 and an impressive 25% market share by early 2024. It’s the go-to platform: reliable and always offering something worth watching. Netflix’s success in Mexico mirrors broader trends across […]
February 7, 2025
AI voiceover technology isn’t a choice between efficiency and effectiveness. Pair it with the right human talent to deliver global scale and engagement across markets. Streaming companies recognize the power of video to drive international acquisition, retention, and both on- and off-service engagement. The challenge is to deliver hyperlocal content at scale when time, budget, and resources are limited. One of the major blockers is finding the right local voice talent, especially in low-footprint markets. Generative AI voiceover tools promise a potential solution. However, a surface-level reading of a 2024 study by the University of British Columbia (UBC) appears to […]
February 6, 2025
In Mexico’s vibrant entertainment landscape, streaming platforms and social media are becoming increasingly interconnected. As the market continues to grow, understanding the role of social media is key for streaming companies looking to establish a strong relationship with Mexican audiences. The Power of Short-Form Content Short-form video content has become a key driver of streaming engagement in Mexico. Platforms like TikTok, YouTube Shorts, and Instagram Reels are leading the charge, with creators such as Javier Ibarreche, a popular Mexican TikTok personality and film critic. With over 11.5 million followers on TikTok, Ibarreche has gained fame for his insightful and entertaining […]
January 14, 2025
With a highly connected, affluent population and a very saturated streaming landscape, the UK is one of the world’s biggest – and most competitive – markets for streaming companies. Here, retention is the name of the game. When it comes to excellent in-language content, consumers in the UK are spoiled for choice. Through BBC’s iPlayer, ITV, and Channel 4, they can stream the best in British TV for free. They’re accustomed to – and embrace – US entertainment and its pop culture. Since many of the world’s largest streaming companies are US-based, they can access high-quality content in their language […]
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