Global Market Insights & Research

THREE SERVICES, ONE GOAL

BOOST YOUR INTERNATIONAL MARKETING SUCCESS

Taking the time to understand each international market is essential to your global growth goals, whether you’re in the early stages of going global or looking to expand.

With a unique blend of mixed-method research and in-market expertise, our cost-effective research services deliver customized, actionable insights to drive ROI.

What makes these services so effective? Decades of in-house marketing localization expertise combined with our global network of over 4,000 cultural experts, digital strategists, and local market researchers. Connecting your goals with our people power, we’ll provide you with vital insights to help take your global digital marketing strategy to the next level.

STEP 1 OF THE ROADMAP TO SUCCESS

KNOW YOUR MARKETS

Our proven roadmap to success is designed to pave the way for clients to successfully navigate the challenges that come with creating a successful marketing localization strategy. The first step of this roadmap – and perhaps the most crucial – is to do your research and know what drives your international customers in each locale.

Our research services are a fundamental step in this holistic approach to global growth. We’ll help you distill local market insights into digital and content strategy to maximize results. So you can stay ahead of local market trends, reaching and engaging your audiences wherever they are in the world.

LOCAL MARKET LANDSCAPE

GO GLOBAL WITH YOUR BRAND

For companies looking to maximize international opportunity, it can be a challenge to identify and prioritize time and budget based on evolving in-market potential. But it doesn’t have to be a painful or lengthy process. Our local market landscape service uncovers critical data to help you align your international strategy based on wherever you are in your global growth journey.

Through timely, cost-effective mixed-method research leveraging in-country subject matter expertise, we compile comprehensive insights based on what matters most to you: a targeted industry and competitor analysis, and market-specific consumer trends and behaviors to inform global digital marketing strategy. We then help you execute on that with targeted marketing localization services to help you make the case for your investment and ensure you see success.

LOCAL MARKET REVIEW

KNOW WHAT’S GOING WELL – AND WHAT YOU CAN IMPROVE

For companies that already have an international presence, knowledge is power. And for your existing international markets, improving your marketing localization effectiveness is essential for continued global growth.

Our local market review service identifies where your approach to marketing localization is working, where it isn’t – and how to drive improved ROI and lasting results.

In-country trends, the competitive landscape, and consumer preferences are constantly shifting. Working with our global network of subject-matter experts, we’ll gather and review digital data to identify where you need to adjust your strategy in your operating markets. From there, our team will uncover insights for each locale, complete with recommendations for improvement, to help drive decisions and inform next steps. And we can help you review and act on those findings, implementing tailored programs to reach your expanding goals in each market.

LOCAL MARKET EXPANSION

DISCOVER NEW OPPORTUNITIES

For companies that are experiencing success in international markets and want to build on that, local market expansion strategy is key. With a deep dive into your existing international data, we’ll perform a quantitative and qualitative assessment of each locale, your target audiences, consumer and competitive trends, and current marketing tactics to uncover new expansion opportunities.

From there, we’ll help you turn these insights into action, defining next steps on your international roadmap, and implementing international digital and content strategy optimizations to drive ROI.

You’ll also receive quarterly and annual pulse reports so you can stay ahead of the game in all your target regions.