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Global Paid Media Services

Achieve maximum impact (and efficiency) with global paid media services tailored perfectly to your goals. Whether it’s global platforms or niche in-market placements, we’ll help you find the right paid media mix to inspire, engage, and convert your key international audiences.

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INTEGRATED PAID MEDIA SERVICES

MAKE A MEASURABLE GLOBAL IMPACT – FAST

Our expert international paid media services can help you drive brand awareness and educate your global audiences on your product or service quickly – and nurture them through to conversion. (Then upsell + advocacy.) Calibrating paid media tactics based on local use, budget, and reach, we’ll help you scale and optimize your approach to deliver maximum results for your budget in every market.


PAID SEARCH

PRIORITY PLACEMENT AT THE MOMENT OF TRUTH

If you’re looking to capture demand in other markets, international PPC services will help you get in front of your key audiences when it matters most. Whatever markets you’re looking to target, our in-country digital marketing experts provide effective, localized PPC strategies that drive quality traffic and valuable leads. With coverage in any language and any country, we get measurable results with maximum efficiency.

PAID SOCIAL

HARNESSING INTEREST TO SPUR ACTION

International paid social media advertising – optimized for each locale based on local trends – delivers new, innovative ways to reach and engage with your target audiences. Whether you’re researching a new market or have been active there for some time, you understand that there could be locally influential networks beyond the global heavy-hitters you’re used to. But how can you determine which ones will deliver results for your brand? 

It takes local market expertise to know where and how to reach your audience to get the most impact for your time and budget. Our international paid media strategists create and manage data-driven advertising campaigns on multiple platforms, calibrating content goals, budget, and activities based on local market engagement and performance.

PROGRAMMATIC

GLOBAL REACH, UNPARALLELED PRECISION

From out-of-home and cross-channel to emotion-based optimization and neuromarketing, the reach and targeting capabilities of global programmatic are unparalleled. And when done right, it means lifting the performance of all other efforts – whether earned or owned, organic or paid. 

But with language, regulatory, and placement challenges, implementing programmatic at a global scale is no simple feat. We’ll help you take out the guesswork, partnering with region- and market-level DSPs to ensure you get the most relevant and lucrative placements for your target audience. With sequential messaging that speaks directly to your audience’s needs and challenges and in full compliance with local data privacy regulations, we’ll help you drive engagement through the entire customer lifecycle.

NATIVE ADVERTISING

SEAMLESS EXPERIENCES IN TRUSTED ENVIRONMENTS

Native placements have an average clickthrough rate 8x higher than display – and purchase intent 18% higher. The opportunity is clear – but the best placements in another market? Not so much. We’ve got boots on the ground in 118 markets around the world. Our experts know where your key audiences live online and how to calibrate the right native content to entice them to engage and convert.

DIRECT BUYS

LOCAL CUSTOM PLACEMENTS THAT PAY DIVIDENDS

You know exactly which sites are invaluable sources of helpful info for your audiences domestically – but what about in other countries? How can you connect with high-value publishers that sell their placements directly? Our in-market experts will help you uncover the publishers your local audiences can’t live without (and that your competitors likely don’t even know exist). And as a bonus, you may be able to package your ads with exclusive organic and email placements, amplifying your ad buy impact.

INFLUENCER MARKETING

YOUR MESSAGE MADE PERSONAL

What does your audience aspire to? Whether it’s a rockstar in a niche tech space or a humble stay-at-home parent helping their followers navigate the latest health craze, we’ll help you uncover the in-country influencers your audience looks to to improve their lives. Micro or macro, global or local (or anything in between), you’ll get the access you need to build authentic relationships with your key local audiences.

MULTILINGUAL CREATIVE DEVELOPMENT

BEAUTIFUL CREATIVE THAT FITS THE MARKET (AND YOUR BRAND)

What’s a great brand without compelling creative? Our in-country experts understand what makes your brand unique – and how to translate that to the culture, language, and design preferences of your ideal in-market customers. Think global consistency meets local relevance – in every single market. With local flair and a strict adherence to brand standards, your audience will get a unified experience through their entire journey, from awareness to conversion.

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A major hospitality client was investing in localized PPC campaigns and landing pages for Spanish-speakers in the US. But a key conversion point – their checkout engine – was still in English. After localizing their checkout engine into US Spanish, their PPC conversion rate increased 411%. PPC data proved the case for localization and helped drive increased ROI across all digital channels.


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