INTERNATIONAL SEARCH ENGINE EXPERTISE

GOOGLE, NAVER, BAIDU & BEYOND

To drive results, your campaigns need to be optimized on platforms most relevant to your target audiences in each locale, from Google to Baidu to Naver and more. Our teams of international PPC experts leverage insights across platforms and across markets to ensure your campaigns – and ad spend – are as effective as possible.

GLOBAL PPC STRATEGY

LOCAL MARKET RESEARCH & INSIGHTS

Your international customers are different from your US audience. Your international markets have different search trends, audience behaviors, and competitive landscapes. Ad copy, keywords, and campaign structure that deliver in the US often don’t translate to results internationally. Our in-market PPC experts know their locales inside and out. Fully on-boarded to your brand and objectives, they strategize the best way to approach paid search for your target market based on:

• Local competition
• Market trends
• Cultural nuances
• In-country search behavior
• Local brand awareness

IN-COUNTRY KEYWORD RESEARCH

UNCOVERING THE KEYWORDS THAT MATTER MOST

If you’re targeting the wrong keywords, your international audiences won’t see your ads. In-country keyword research is the foundation of effective international PPC – keyword translation simply won’t cut it. Our in-market PPC strategists perform in-language keyword research to identify the best keywords that align with your brand, your goals, and local search volume and intent.

AD CREATION & LOCALIZATION

SPEAKING YOUR AUDIENCE’S LANGUAGE

Effective ad copy is all about understanding what your audience wants and speaking to that in a way that compels them to click. We localize your ad copy to integrate top performing keywords (and conform to search engine character limitations). If your English copy just won’t do, our talented in-market copywriters will create in-language ads that speak directly to what motivates local audiences most.

INTERNATIONAL CUSTOMER JOURNEYS

CONNECTING THE DOTS WITH INTERNATIONAL PPC

Give your international audiences what they need to take the action you want them to take. Paid search data can be gold in uncovering unexpected roadblocks to performance. Our international PPC experts look beyond ad copy to understand how everything fits together. From keywords to ads to landing pages to conversion, we’ll ensure that every step of the customer journey is localized (and optimized) to drive engagement and conversion. And if any of those steps are missing, our team can develop solutions to fit your needs and your budget.

GLOBAL PPC MANAGEMENT & OPTIMIZATION

MAXIMIZING ROI, CAPITALIZING ON OPPORTUNITY

With regular reporting and analysis, our experienced international digital strategists offer data-driven recommendations based on:

• Keyword, ad, & campaign performance
• Conversion quality & return on ad spend
• Emerging local trends
• Your international marketing goals & budget needs
• Feedback & insights from your in-market teams

Successful global PPC campaigns evolve and scale with your organization. And our strategic approach – combining in-house international expertise and in-country execution – delivers.

ADVANCED BUDGET MANAGEMENT

BALANCING BUDGET ACROSS CAMPAIGNS, CHANNELS & COUNTRIES

Bidding costs can vary significantly from one international market to another. And the cost for you to meet your KPIs will also differ between markets. We’ll help you calibrate your international paid media budget for each market’s opportunity and goals to maximize your return on ad spend (ROAS).

INTEGRATED DIGITAL STRATEGY

PAID & ORGANIC SEARCH WORKING TOGETHER

An integrated approach to international search marketing is crucial. Optimizing across paid and organic channels drives stronger results than siloed tactics. Our international digital marketing teams deliver search, social, email, and programmatic strategies, built on a deep understanding of your international audiences and shaped around your global business goals. By taking an integrated approach to your global digital marketing, we achieve maximum market reach, cost efficiencies, and increased ROI faster than any one channel alone.