IN-LANGUAGE, IN-MARKET KEYWORD RESEARCH

TARGETING THE RIGHT KEYWORDS

The biggest mistake companies make in international SEO is translating keywords. This gets you a list of in-language words, but they won’t necessarily have any search relevance in your target market – or align with your brand and content goals. (For example, Brazilian users are 40x more likely to search for the term “whisky,” an English variant, over the Portuguese term “uísque” or “uisque.”)

Our experts perform in-market keyword research to select terms that have the right meaning, search volume, and search intent to ensure your content reaches your target audience in each locale.

TECHNICAL SEO

OPTIMIZING FOR LONG-TERM SUCCESS

Technical SEO issues can be tricky enough to troubleshoot on your US site. But with international SEO, your job is exponentially harder. With multiple languages, CMS limitations, language/region tags, geotargeting, in-market page load speeds, and website structure, there are multiple points of failure that can keep you from reaching your international audiences. And the decisions you make today will accelerate – or hinder – your future global growth.

Our experts will help bring order to chaos with technical recommendations that address the challenges you’re facing now, while supporting your long-term international marketing goals.

SEO-DRIVEN WEBSITE LOCALIZATION

OPTIMIZING EXISTING CONTENT FOR NEW MARKETS

Your localized website content is only effective if it’s relevant to your audience – and if they can find it. To set you up for international success, website localization and international SEO should be done concurrently. Our talented linguists integrate market-relevant keywords naturally into your localized copy, including headers, page titles, and descriptions. The result? Locally authentic content that gives your in-market audience – and search engines – exactly what they’re looking for.

INTERNATIONAL DOMAIN AUTHORITY

BUILDING AUTHORITY WITH FRESH, AUTHENTIC CONTENT

Often, translated content just won’t deliver the kind of in-market results you’re after. And you may not have the resources to create brand new in-language content for your site. That’s where we come in. Our in-country copywriters can create authentic, engaging content from scratch, adapting your style, tone, and goals to local market culture – and optimize the new content for in-country search trends. You’ll build entity-based authority, establishing your brand as the industry leader in your key markets while fending off the competition.

INTERNATIONAL SEO AUDIT

PUTTING OUR SLEUTHING SKILLS TO WORK

International SEO is notoriously difficult to get right. From misconfigured language/hreflang tags, content delivery networks (CDNs), and translation plugins to locale-specific restrictions and local search engine quirks, there’s a lot that can prevent you from ranking well – or at all – in international markets.

Whatever issues you’re facing, we’ve got your back. Whether your SEO issues are on-page, off-page, or technical in nature, we’ll get to the bottom of what’s undercutting your efforts and help you chart a path to success.

HOLISTIC INTERNATIONAL DIGITAL MARKETING

INTEGRATED FOR PERFORMANCE

International SEO is just one tactic in a successful international digital strategy. Load-balancing, optimizing, and shared learning across international organic and paid search channels will drive stronger results than a siloed strategy. Our international digital marketing team provides leading SEO, PPC, and social media services, built on a deep understanding of your international audiences, shaped around your global business goals. We approach marketing localization systematically to increase traffic and engagement rates, driving growth for your business and connection with your international consumers.

By taking an integrated approach to your international digital marketing, we achieve maximum market reach, cost efficiencies, and deliver ROI faster than SEO alone.