Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

August 29, 2022

South Korean social media essentials

With a prosperous economy, nationwide 5G internet, and digitally savvy consumers, South Korea is a ripe environment for marketers. But to reach this valuable audience, you’ll have to navigate the complex South Korean social media landscape. In 2019, South Korea was ranked 3rd in the world for online retail sales, and eCommerce has continued to […]

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Digital marketing

July 1, 2022

Review: WPML plugin for multilingual WordPress websites

Effective website localization is key to a successful international digital strategy – and the WPML plugin is one of the most widely used WordPress extensions. WordPress translation plugins are plentiful. When it comes to choosing the right one, brands need to focus not just on getting their content into other languages, but on ensuring they’re […]

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Digital marketing

June 16, 2022

How WordPress translation plugins can tank your global growth goals

There are dozens – if not hundreds – of WordPress translation plugins. But not all plugins are equal. Choosing the wrong one can hinder your international digital strategy and tank user experience. Imagine you’re visiting a brand’s website for the first time, and the site is slow to load. Or some elements are in English, […]

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Digital marketing

October 6, 2021

How topic clusters can accelerate your international SEO

International SEO is a fundamental part of a successful global digital marketing strategy. But localizing your web content (and keywords) may not be enough to rank for your high-priority topics in-market. That’s where topic clusters come in. You’ve localized your website for your key global markets. You’ve performed in-language keyword research, mapped those keywords to […]

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Digital marketing

August 17, 2021

Understanding your global target markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global target market. And each market is different. But a good first step is to know […]

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Digital marketing

March 4, 2021

Why global campaigns need international keyword research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site – it’s important to target the right keywords. Every digital marketer knows the importance of keyword […]

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