Marketing Blog (Localization Strategies & Tips)

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Global trends

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Market insights

Streaming Culture and Consumer Behavior in India

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Market insights

December 4, 2024

Streaming Culture and Consumer Behavior in India

India is home to more than 1.4 billion people and boasts the second-largest digital population in the world – despite just a little over half of the population accessing the internet daily. Increased internet penetration and affordable smartphones have paved the way for rapid growth in streaming in this market. With this significant opportunity comes […]

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Market insights

May 31, 2024

Marketing to Japanese Consumers: A How-to Guide

Marketing to Japanese consumers and winning customers for your brand will require a different approach than in your home market. Here are some considerations to help you succeed in this large, competitive market. Japanese consumers can be highly selective and tend to prioritize brand trust, reputation, quality, and value over price. When marketing your brand […]

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Digital marketing

January 25, 2024

Global marketing strategy: France Edition

As the third-largest economy in Europe, France is home to affluent and sophisticated consumers who tend to prefer local suppliers. To successfully attract French consumers, marketers must tailor their global marketing strategy to French culture and convey that they understand the local nuances – and that goes far beyond Parisian stereotypes. PERSONAL CONNECTION French people […]

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Digital marketing

August 14, 2023

International marketing strategy: 4 things to know about Germany

Germany is a prime target market for many US companies. It’s the US’s largest trading partner in the European Union, sits comfortably as one of the largest economies in the world, and is the largest consumer market in the European Union. Including Germany in your international marketing strategy could be a great opportunity. But to […]

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Market insights

February 19, 2023

Marketing localization success: How to expand internationally

Deciding which global market is a strong fit for your business is the first step when you want to expand internationally. Several factors – some more straightforward than others – will impact your short- and long-term success. Going in with your eyes open and expectations aligned at the organizational level is critical. When Google reached […]

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Digital marketing

September 26, 2022

Managing a Baidu account in China: Challenges and alternatives

Many brands are looking to engage with the Chinese market – and for good reason. With over 1.02 billion internet users – who, on average, log over 5 hours each day online – the Chinese market has high potential. Setting up a Baidu account is often a natural first strategic step for those looking to […]

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