Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

March 3, 2021

Website localization: 4 steps to drive results

Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust your brand, and – ultimately – become customers. Truly effective website localization is iterative, and […]

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Digital marketing

February 15, 2021

How to create a global social media strategy in 3 steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised to learn that 37% of the global population finds inspiration on social media for their […]

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Digital marketing

February 10, 2021

Global marketing: How to measure your international success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of your content and maximize ROI in any market. You’ve defined your global brand voice. You […]

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Digital marketing

January 29, 2021

Site structure options for international websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international success. There are typically three approaches you can take when it comes to international website […]

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Digital marketing

January 21, 2021

Building an effective international website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They also deliver an authentic and engaging global user experience to drive business results. MAKE YOUR […]

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Digital marketing

December 20, 2020

Localizing your SEO strategy: 5 key considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter how robust your domestic SEO strategy may be, it’s a mistake to assume that simply […]

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