Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Creative media

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our society, from both an emotional and economic perspective. And the global business environment is more […]

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Creative media

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant to them. Now it’s time to evaluate what worked and what didn’t – and refine […]

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Digital marketing

August 9, 2020

Marketing localization: What it is and why it matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together – and inform each other – that’s when the magic happens. An effective strategy that blends marketing + localization best practice can take your brand global, engage local […]

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Digital marketing

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And that was before the global coronavirus lockdown began. Mobile app downloads and usage have been […]

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Digital marketing

March 11, 2020

The Key Players in Dutch Social Media

Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.

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Digital marketing

March 3, 2020

Dutch SEO: Localizing Your Search Strategy

To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing economic success makes it an attractive target for international brands. The Dutch enjoy fast internet […]

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