Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And internet penetration is on the rise, increasing by 21% last year. With rising incomes and […]

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Digital marketing

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is online, but it’s still one of the world’s largest social media markets. There’s potential for […]

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Creative media

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you’ve localized and optimized the content you’ve strategically selected – it’s time for the next step in marketing localization. This step is about getting in front of your international audience (on the channels and platforms most relevant to them) and driving engagement. […]

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Digital marketing

December 23, 2019

Marketing Localization Strategy: How to Maximize Your Budget

When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) – and relevance – that matters. Going global doesn’t have to mean committing budget and resources […]

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Digital marketing

July 24, 2019

UK Social Media: How to Engage Your Audience

Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online and get UK social media right. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And they spend almost two hours a day using them. […]

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Digital marketing

May 30, 2019

Italian SEO: Why It’s Not Just Business As Usual

On the face of it, Italian SEO looks straightforward. But there are a few quirks that can trip you up if you’re not careful. Here’s how to rise to the top of the rankings.

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