Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO in the UAE to be successful, you must account for the region’s diversity. And be specific about who you want to target. Upfront research based on your growth goals and the UAE’s unique market landscape will set you up for success. You can identify your target demographic and tailor your strategy to maximize […]

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Digital marketing

September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in Europe, and social media penetration is relatively high at 58%. The French social media landscape […]

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Digital marketing

September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

SEO for France can be tricky because of the French language’s many nuances and character expansion that comes with localization. Keep these tips in mind as you develop an SEO strategy in France. Here’s the good news: from a technical point of view, French SEO is pretty straightforward. That’s because the French use Google almost […]

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Digital marketing

August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan. The good news for digital marketers looking to break into Japan is you don’t need to figure out a new search engine. That’s because Google and Yahoo! Japan are both popular, […]

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Digital marketing

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture – and its impact on each platform. While the Japanese market has a relatively low social […]

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Digital marketing

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury consumers still value traditional advertising with glossy magazines and print publications synonymous with the luxury […]

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