Marketing Blog (Localization Strategies & Tips)

Market insights

Streaming Culture and Consumer Behavior in the UK

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Language + localization

Localization process best practices for Global teams: How to make it work

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Digital marketing

How to scale your marketing localization strategy effectively with a hybrid model

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Language + localization

March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content strategy. Here’s how to get it right. The term “content governance” doesn’t exactly inspire creativity. […]

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Digital marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re searching for products online. In 2018, 54% of those searches began on Amazon. This is […]

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Creative media

February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your video localization strategy. It’s predicted that for the first time, people will spend more time […]

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Digital marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want to be found in China, you’ll need to play by Baidu’s rules. 1. SPEAK THE […]

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Language + localization

November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive, they’re disruptors. They have a clear sense of who they are and how they sound. […]

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Language + localization

October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without compromising accuracy and quality. GUIDELINES AND PEOPLE Brand immersion Outline the core tenets of your […]

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