Marketing Localization Intel for Streaming Brands

Market insights

Essentials of South Korea Streaming Behavior

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Language + localization

On Platform Localization Strategy: The Key To Global UX and Discovery

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Language + localization

From Script To Subscriber: How Streaming Localization Strategy Impacts Every Touchpoint

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Creative media

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you’ve localized and optimized the content you’ve strategically selected – it’s time for the next step in marketing l...

Once you know which markets are best suited for your brand – and you’ve localized and optimized the content you’ve strategically selected – it’s time for the next step in marketing localization. This step is about getting in front of your international audience (on the channels and platforms most relevant to them) and driving engagement. […]

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Digital marketing

April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world, with the largest population and economy in Europe. German online consumers embrace technology in big […]

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Language + localization

March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content strategy. Here’s how to get it right. The term “content governance” doesn’t exactly inspire creativity. […]

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Digital marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re searching for products online. In 2018, 54% of those searches began on Amazon. This is […]

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Creative media

February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your video localization strategy. It’s predicted that for the first time, people will spend more time […]

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Digital marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want to be found in China, you’ll need to play by Baidu’s rules. 1. SPEAK THE […]

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Essentials of South Korea Streaming Behavior

On Platform Localization Strategy: The Key To Global UX and Discovery

From Script To Subscriber: How Streaming Localization Strategy Impacts Every Touchpoint

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