Marketing Blog (Localization Strategies & Tips)

Sensoju Temple with dramatic sky and Tokyo skytree in Japan

Market insights

Marketing to Japanese Streaming Consumers: Understanding Subscriber Habits

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Clouds at sunset are reflected in the windows of the skyscraper. Glass facade of a modern office building

Creative media

How AI Will Transform Entertainment over the Next 5 Years

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View of street with cafe in Luino, Italy

Language + localization

Why You Need Transcreation for Streaming Success

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Language + localization

August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it has impacted Chinese society. THE DEVELOPMENT OF CHINESE MCOMMERCE China missed the early years of […]

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Digital marketing

August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn’t have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is long gone, where web pages were packed with keywords to the point that they didn’t […]

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Language + localization

July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process. THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand each and every target audience: the language(s) they speak and the words that are going […]

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Language + localization

October 13, 2015

The Project Management Maturity Model

About the Project Management Maturity Model In the localization industry, project management is a term that describes the effort involved in managing how content transforms from a source language into a target language. This transformation can occur in a variety of file formats and via a number of different systems or platforms. And for the […]

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