Marketing Blog (Localization Strategies & Tips)

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Global trends

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Market insights

Streaming Culture and Consumer Behavior in India

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Market insights

November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in-market. It’s widely known that Dubai has become one of the world’s hottest shopping destinations and that many UAE consumers are big spenders. They’re loyal to […]

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Market insights

October 29, 2018

How to Nail eCommerce in the UAE

UAE consumers spend more per eCommerce transaction than anyone else in the world – and they usually buy international products. Here’s how to increase visibility and drive sales with eCommerce in the UAE. When UAE consumers shop, they spend big. At an average of $332 per purchase, their online transaction levels are the highest in […]

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Digital marketing

October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO in the UAE to be successful, you must account for the region’s diversity. And be specific about who you want to target. Upfront research based on your growth goals and the UAE’s unique market landscape will set you up for success. You can identify your target demographic and tailor your strategy to maximize […]

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Market insights

October 2, 2018

French Consumer Behavior: Three Myths Busted

You’ve heard the stereotypes: the French love excellent food, fashion and luxury. But if you want to succeed in France, you’ll need to cast aside assumptions and embrace the more complex reality of French consumer behavior. Here are three debunked stereotypes about French consumers that you should consider in order to succeed in the French […]

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Market insights

October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a growing market. Here’s how to win over French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making it the third largest European and sixth largest global eCommerce market. To take advantage of […]

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Digital marketing

September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in Europe, and social media penetration is relatively high at 58%. The French social media landscape […]

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