September 22, 2017
WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains far more useful features. A hugely popular lifestyle app with 768 million daily users, WeChat […]
September 20, 2017
Cross-border commerce is a great way to engage with Chinese shoppers, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a personal level. THE MILLENNIAL CHINESE SHOPPERS 70% of online Chinese shoppers are under 35 years old […]
August 28, 2017
Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it has impacted Chinese society. THE DEVELOPMENT OF CHINESE MCOMMERCE China missed the early years of […]
August 15, 2017
It’s predicted that around half of the Chinese eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here’s what you need to know to succeed in China’s eCommerce market. MEET THE MILLENNIALS In the chinese eCommerce market, the millennial is king. 70% of online shoppers are 18-35-year-olds (source: East […]
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