Marketing Blog (Localization Strategies & Tips)

View of street with cafe in Luino, Italy

Language + localization

Why You Need Transcreation for Streaming Success

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Evening view of office buildings in Dusseldorf

Digital marketing

Understanding Streaming & Consumer Behavior in Germany

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Photo of carved human figure with large yellow headdress in Brazil

Market insights

Streaming Culture & Consumer Behavior in Brazil

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Language + localization

March 26, 2025

Why You Need Transcreation for Streaming Success

While 84% of global businesses across industries report revenue growth from localization, most streaming platforms are leaving millions on the table with an outdated approach: treating cultural adaptation as an afterthought. In an industry where subscriber acquisition costs average $200–300 per customer, failing to engage international audiences through authentic local experiences isn’t just a missed […]

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Digital marketing

February 18, 2025

Understanding Streaming & Consumer Behavior in Germany

Germany is home to one of the largest economies in the world – and when it comes to streaming, it shows. With 78 million daily internet users spending an average of 57 euros per month on streaming subscriptions, the competition to draw and retain German viewers is greater than ever. Despite an already sizable streaming market, […]

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Market insights

February 13, 2025

Streaming Culture & Consumer Behavior in Brazil

With widespread connectivity and per-person streaming subscription rates approaching that of the US, China, and Mexico, Brazil presents abundant opportunity for streaming platforms. Brazil is a dominant force in Latin America’s growing streaming landscape. Brazilians subscribe to an average of 3.4 video streaming platforms per person and have no shortage of quality regional and international […]

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Vibrant, colorful buildings line a street in Mexico

Market insights

February 10, 2025

Mexico’s Streaming Revolution

Mexico’s streaming landscape is as dynamic and diverse as its culture, with international platforms and local content creators reshaping how entertainment is consumed. With over 107 million internet users and 90 million active on social media, this market stands as a thriving hub of cultural richness and digital innovation. The Streaming Hierarchy: Netflix Reigns Supreme […]

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A building with colorful panels extending out

Client work

February 7, 2025

How AI Voiceovers Can Scale Global Engagement

AI voiceover technology isn’t a choice between efficiency and effectiveness. Pair it with the right human talent to deliver global scale and engagement across markets. Streaming companies recognize the power of video to drive international acquisition, retention, and both on- and off-service engagement. The challenge is to deliver hyperlocal content at scale when time, budget, […]

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Colorful flags below a bright sky in Mexico

Market insights

February 6, 2025

How Social Media Impacts Streaming Behavior in Mexico

In Mexico’s vibrant entertainment landscape, streaming platforms and social media are becoming increasingly interconnected. As the market continues to grow, understanding the role of social media is key for streaming companies looking to establish a strong relationship with Mexican audiences. The Power of Short-Form Content Short-form video content has become a key driver of streaming […]

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