Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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B Corp + Business for good

October 1, 2020

Supporting the Time to Vote Campaign

Voting is a basic democratic right and is the best way people can make their voices heard. It can also be a time-consuming process that some eligible voters may feel is not worth the hassle. The US has one of the lowest voter turnout rates and is one of the few democracies in the world […]

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Creative media

September 24, 2020

Creative media localization: What it is and why it matters

Marketing is about engagement and inspiring action. It’s about conveying the essence of a brand, the value of a product or service, the reason to choose one brand over another. Successful marketing depends greatly on creative media localization. On the development of language and visuals delivered in the right medium, at the right time, to […]

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Creative media

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant to them. Now it’s time to evaluate what worked and what didn’t – and refine […]

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B Corp + Business for good

September 10, 2020

3 Reasons Why Voting is Important

As a marketing localization agency, we’re all about connection, engagement, and driving results for our clients internationally. To make that happen, we pay attention to what’s happening globally and think bigger-picture. Part of our commitment to outward thinking is considering how we can improve and take action on issues we’re passionate about. One of the […]

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B Corp + Business for good

August 14, 2020

Volunteer opportunities in Denver: How we’re giving back during COVID-19

COVID-19 has majorly impacted physical and emotional health, community, the economy, and essential services. It’s also highlighted the importance of volunteer support for many organizations on the front lines in our community. As people responded to stay-at-home orders, and unemployment began to rise, nonprofits already serving communities in need saw a greater demand for their services. […]

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Digital marketing

August 9, 2020

Marketing localization: What it is and why it matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together – and inform each other – that’s when the magic happens. An effective strategy that blends marketing + localization best practice can take your brand global, engage local […]

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