Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Language + localization

July 28, 2020

Translation vs. localization vs. transcreation: What’s the difference?

The general goal of adapting any type of content for international audiences is to transform information and messaging from one language into another. But for marketers, adapting US-domestic content that drives engagement and inspires action across different languages, locales, and platforms can be complicated. Part of the reason adapting marketing content can be so hard […]

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B Corp + Business for good

July 14, 2020

Becoming a B Corp-Certified LSP: What It Took and Why It Matters

We’re delighted to share that, after a six-year journey, we’re officially a certified B Corporation! And what’s more, we’re the only US-based, B Corp-certified language service provider (LSP), as well as the first marketing localization agency to achieve certification. Though we’re certainly celebrating this news, it’s not really about us. It’s about being part of […]

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Global trends

June 12, 2020

COVID-19: Connecting with Global Audiences

While some industries are seeing unprecedented global growth as a result of COVID-19, many others are experiencing a significant slowdown. But there are still opportunities for impacted companies to come out on top once the pandemic passes. The spread of – and global response to – COVID-19 is projected to result in an economic recession […]

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B Corp + Business for good

May 29, 2020

Behind the Scenes of Our Winning UN COVID-19 Design

The UN said, “You have the power to change the world.” And we had nine days to do it. In March, the United Nations (UN) put a global call-out to creatives to help stop the spread of COVID-19. The brief was to create critical public health messages to engage and inform people across different cultures, […]

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Digital marketing

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And that was before the global coronavirus lockdown began. Mobile app downloads and usage have been […]

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Global trends

May 14, 2020

Global Marketing During COVID-19: How Companies Are Adapting

As the world continues to adapt to COVID-19’s global impacts, businesses have been pivoting their global marketing strategies to ensure that, once the crisis is over, they’ll be in a better position to recover – or continue – growth. Companies, whether thriving or suffering as a result of the pandemic, are finding ways to become […]

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