Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Market insights

February 10, 2020

Why You Need A Ramadan Marketing Strategy

The countdown for Ramadan 2020 has begun – are you ready? Because the right Ramadan marketing strategy could be a huge opportunity for your brand. Here’s why.

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Digital marketing

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And internet penetration is on the rise, increasing by 21% last year. With rising incomes and […]

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Digital marketing

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is online, but it’s still one of the world’s largest social media markets. There’s potential for […]

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Market insights

January 13, 2020

Understanding Consumer Behavior in India

India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states and seven union territories. While city startups attract major investment, rural villages hail electricity and […]

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Creative media

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you’ve localized and optimized the content you’ve strategically selected – it’s time for the next step in marketing localization. This step is about getting in front of your international audience (on the channels and platforms most relevant to them) and driving engagement. […]

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Global trends

December 30, 2019

Top Global Marketing Trends for 2020

The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here’s what you need to know. THE IMPACT OF COVID-19 With the growing uncertainty around the spread of COVID-19 and its […]

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