Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

May 30, 2019

Italian SEO: Why It’s Not Just Business As Usual

On the face of it, Italian SEO looks straightforward. But there are a few quirks that can trip you up if you’re not careful. Here’s how to rise to the top of the rankings.

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B Corp + Business for good

May 29, 2019

Our Sustainability Week Impact: 5 Days of Action

Our environment is in crisis – from animal and plant species at risk of extinction to plastics that may never decompose. So taking action on sustainability efforts is more critical than it’s ever been. That’s why we’re committed to sustainable business practices and we encouraged our people to examine their individual impact as well during […]

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Creative media

May 28, 2019

Why Creativity Is The Key To Social Media In Italy

Italians’ love of connecting online gives your brand the perfect chance to get creative. Here’s how to make a success of social media in Italy.

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Market insights

May 22, 2019

The Golden Rule Of E-Commerce In Italy

E-commerce in Italy is going through a period of massive growth. But to make the most of it, you’ll need to follow the golden rule. Here’s how to be an online sensation.

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Market insights

May 16, 2019

What You Should Know About Italian Consumer Behaviour

Italy is synonymous with quality. So it’s only natural Italians demand the same standards from foreign brands. Here’s how to stand out with our guide to Italian consumer behaviour. Be honest. When you think of the world’s biggest economies, Italy isn’t the first country that springs to mind. Its financial woes since 2008 have been […]

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Market insights

April 25, 2019

UK eCommerce: 4 Tips to Engage Buyers

British consumers are ready and willing to shop online. Here are some tips to get your UK eCommerce strategy off to a good start. It’s no secret: the Brits love online shopping. 86% of UK internet users searched online for a product last month. 81% went on to buy something. And their annual spend online […]

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