Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Green and pink plants in soil at Growing Gardens

B Corp + Business for good

April 18, 2019

Growing Gardens: B of Service Volunteering

In April, our team volunteered with B Local Colorado at Growing Gardens in Boulder, via Wordbank’s Volunteer Time Off program. This program connects us with other local non-profits and encourages our people to make a positive impact in our community. GROWING GARDENS: WHO THEY ARE AND WHO THEY SERVE Growing Gardens is a Boulder-based non-profit […]

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Market insights

April 11, 2019

UK Consumer Behavior: What Do the British Want?

If you want to build your brand in the UK, there’s plenty of opportunity to be had. Here’s how to give British customers what they want. In the shadow of Brexit, consumer confidence in the UK has certainly taken a hit. But beyond the troubling headlines, there are some good reasons to be optimistic about […]

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B Corp + Business for good

April 4, 2019

Project Angel Heart B of Service Volunteering

We recently volunteered with B Local Colorado at Project Angel Heart in Denver. We love our Volunteer Time Off program because we get to know other local non-profits and join them in having a positive impact in our community. PROJECT ANGEL HEART: WHO THEY ARE AND WHO THEY SERVE Project Angel Heart prepares and delivers […]

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Digital marketing

April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world, with the largest population and economy in Europe. German online consumers embrace technology in big […]

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B Corp + Business for good

March 21, 2019

International Women’s Day 2019: Balance for Better

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. It also marks a call to action for accelerating gender parity. The first International Women’s Day occurred in 1911, supported by over one million people worldwide. Today, it belongs to all groups everywhere. As Gloria Steinem, […]

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Language + localization

March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content strategy. Here’s how to get it right. The term “content governance” doesn’t exactly inspire creativity. […]

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