Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re searching for products online. In 2018, 54% of those searches began on Amazon. This is […]

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Creative media

February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your video localization strategy. It’s predicted that for the first time, people will spend more time […]

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B Corp + Business for good

January 31, 2019

Why We Support Translators without Borders

We know words; we know words inspire, inform, entertain, and move people. We know people; we know people act on personal, timely, and meaningful words. At Wordbank, we believe that language matters. It’s at the heart of everything we do, and it’s what gets us out of bed in the morning. While the business of […]

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Market insights

January 20, 2019

How to Sell Online in Japan: Five Essential Steps to Success

Expanding into the Japanese eCommerce market could be a great opportunity for your brand. But first, you need to know what Japanese shoppers expect from their online experience. For such a small nation, eCommerce in Japan is huge. In fact, it’s the world’s third largest eCommerce market. Japan has a stable economy and a high […]

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Market insights

January 18, 2019

Four Brazilian Consumer Behavior Profiles You Need to Know

With high brand engagement and rising consumer sales, Brazil is an ambitious company’s dream. But to convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior. In just a few decades, Brazil has transformed itself from a slow-growth economy into a consumer-based powerhouse. It’s had its share of recent economic […]

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Market insights

January 17, 2019

Brazil eCommerce: Top Tips for Local Success

Despite recent economic and political turmoil in Brazil, their eCommerce market is thriving. It’s one of the fastest growing markets in the world and the most important in Latin America. Here’s what you need to know to be successful online in Brazil. In 2017, Brazil made up 38% of the entire Latin-American eCommerce market. […]

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