Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO in the UAE to be successful, you must account for the region’s diversity. And be specific about who you want to target. Upfront research based on your growth goals and the UAE’s unique market landscape will set you up for success. You can identify your target demographic and tailor your strategy to maximize […]

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B Corp + Business for good

October 3, 2018

Volunteering at DeLaney Community Farm

Our Denver team recently had the pleasure of taking part in the B of Service volunteer event at DeLaney Community Farm, a partnership between Denver Urban Gardens (DUG) and Project Worthmore (PWM). This sustainable, organic farm is in Aurora, Colorado, with a primary mission to feed and employ refugees in that community. Partnering with B […]

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Language + localization

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency, and work with in-country resources as protective of your brand as you are. 1. DEFINE YOUR BRAND VOICE Your brand voice should […]

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Market insights

October 2, 2018

French Consumer Behavior: Three Myths Busted

You’ve heard the stereotypes: the French love excellent food, fashion and luxury. But if you want to succeed in France, you’ll need to cast aside assumptions and embrace the more complex reality of French consumer behavior. Here are three debunked stereotypes about French consumers that you should consider in order to succeed in the French […]

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Market insights

October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a growing market. Here’s how to win over French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making it the third largest European and sixth largest global eCommerce market. To take advantage of […]

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Digital marketing

September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in Europe, and social media penetration is relatively high at 58%. The French social media landscape […]

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