Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

SEO for France can be tricky because of the French language’s many nuances and character expansion that comes with localization. Keep these tips in mind as you develop an SEO strategy in France. Here’s the good news: from a technical point of view, French SEO is pretty straightforward. That’s because the French use Google almost […]

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Market insights

September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German online shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience. Getting through to German shoppers starts with speaking to them in their own language. […]

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Uncategorized

September 10, 2018

How We Won the Investors in People Gold Award

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first. Our vision is this: To inspire change in our industry by putting people first and driving action with meaningful words. While it’s natural to focus on the day-to-day servicing of client accounts, meeting […]

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B Corp + Business for good

September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B” of service. Our volunteering supported the GrowHaus’s efforts to provide the local Denver community access […]

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Language + localization

September 6, 2018

3 Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. WHY LOCALIZED POST-SALES SUPPORT MATTERS 1. Repeat Business Acquiring a new customer costs 5 to 25 times more than the cost of converting […]

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Digital marketing

August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan. The good news for digital marketers looking to break into Japan is you don’t need to figure out a new search engine. That’s because Google and Yahoo! Japan are both popular, […]

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