Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture – and its impact on each platform. While the Japanese market has a relatively low social […]

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Digital marketing

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury consumers still value traditional advertising with glossy magazines and print publications synonymous with the luxury […]

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Market insights

July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And with predicted sales nearing $400 billion by 2020, it’s only going to get bigger. The […]

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B Corp + Business for good

June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only 16 achieved the Honoree status. Wordbank was one of those 16 and is a step […]

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Digital marketing

June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of 14-47 year olds in China now own a smartphone, and half use their phones to […]

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Digital marketing

June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018, new data suggested there were over one billion voice search queries per month. So, how can […]

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