Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Language + localization

May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it’s a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. CALCULATING WORD COUNTS Cost-per-word is not always the same within a single project. That’s […]

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Language + localization

May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets. The trick to expanding globally is to capture your domestic brand personality in a way […]

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Language + localization

April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That’s why it’s crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already have, which will help prevent issues from occurring in the first place. Here are […]

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Digital marketing

October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy. Despite these factors, social media use is growing rapidly among German speakers, particularly among young people. Over 80% […]

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Market insights

October 7, 2017

eCommerce in Russia: Why Now is the Time to Set Up Shop

Russian eCommerce took off in 2018 – so it’s a lucrative time to launch your brand’s online shop in Russia. Here’s how to engage your customers and build your online presence for eCommerce in Russia. Every year, Hootsuite and We Are Social compile a report on the state of eCommerce in Russia. And the improvement […]

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Market insights

October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it’s important to learn how to break down barriers so that you can make the most of Germany’s online opportunities. Here are some tips to help you succeed: THREE […]

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