Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

July 5, 2023

The top 3 global SEO mistakes

Effective global SEO is a must for businesses that want to grow their brand internationally. But there’s a lot that can go wrong when you’re trying to optimize for global markets. Without the right strategy, you’ll continue to lose valuable international traffic. Search is the top channel people across the world use to solve their […]

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Digital marketing

June 21, 2023

How ChatGPT for marketing content can help – or hurt – your global brand

With AI technology services like Google Bard and ChatGPT entering the mainstream, many marketers are eager to see how they can leverage them. Bard or ChatGPT for marketing content can certainly be used to jumpstart your efforts, surfacing new ideas and making your team more efficient. But, as is the case with most technology tools, […]

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Digital marketing

June 17, 2023

Why your global B2B lead generation isn’t working

After investing in global B2B lead generation tactics like paid search and paid social, international B2B marketers often find they’re not getting the lead volume, quality, and ROI they need – especially compared to domestic results. Prioritizing conversion-focused tactics like paid search or paid social may work well for B2C brands promoting relatively affordable offerings […]

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Digital marketing

June 13, 2023

Google Analytics 4: A guide for global brands

Are you ready for the new era of analytics? Here’s how to make the most of Google Analytics 4 (GA4), the new generation of Google reporting. GA4 has dramatically changed the way we measure metrics and KPIs. It will certainly take some time to get used to it. The overhaul may seem daunting. After all, […]

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Digital marketing

May 5, 2023

Global LinkedIn marketing: Your 5 pillars of success

LinkedIn is the obvious choice when it comes to B2B marketing in the US. Not only is it a great place to target senior stakeholders and C-suite executives, it also serves as a hub for brand awareness, credibility, and community building. But how do brands do this on a global level? With over 65 million […]

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Digital marketing

April 13, 2023

3 Tips to improve your international SEO strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing – and potentially damaging – consequences. These marketing localization fails from some of the largest […]

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