Marketing Blog (Localization Strategies & Tips)

Evening view of office buildings in Dusseldorf

Digital marketing

Understanding Streaming & Consumer Behavior in Germany

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Photo of carved human figure with large yellow headdress in Brazil

Market insights

Streaming Culture & Consumer Behavior in Brazil

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Vibrant, colorful buildings line a street in Mexico

Market insights

Mexico’s Streaming Revolution

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Silhouette of woman standing in front of blue lights photo

Digital marketing

June 13, 2023

Google Analytics 4: A guide for global brands

Are you ready for the new era of analytics? Here’s how to make the most of Google Analytics 4 (GA4), the new generation of Google reporting. GA4 has dramatically changed the way we measure metrics and KPIs. It will certainly take some time to get used to it. The overhaul may seem daunting. After all, […]

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Colorful footbridge linking San Andres to Playa de las Teresitas

Digital marketing

May 5, 2023

Global LinkedIn marketing: Your 5 pillars of success

LinkedIn is the obvious choice when it comes to B2B marketing in the US. Not only is it a great place to target senior stakeholders and C-suite executives, it also serves as a hub for brand awareness, credibility, and community building. But how do brands do this on a global level? With over 65 million […]

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Digital marketing

April 13, 2023

3 Tips to improve your international SEO strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing – and potentially damaging – consequences. These marketing localization fails from some of the largest […]

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Market insights

February 19, 2023

Marketing localization success: How to expand internationally

Deciding which global market is a strong fit for your business is the first step when you want to expand internationally. Several factors – some more straightforward than others – will impact your short- and long-term success. Going in with your eyes open and expectations aligned at the organizational level is critical. When Google reached […]

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orange-wooden-tunnel-Kyoto-Prefecture-Japan

Digital marketing

January 23, 2023

4 steps to a successful global marketing strategy

Developing a truly effective global marketing strategy can be challenging. But with this straightforward, easy-to-follow guide, you’ll be able to create and execute on a successful global growth strategy – and have the data to back it up. In international marketing, the opportunities – and challenges – are endless. It can be difficult enough to […]

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Facade of the Building in Little India, Singapore

Digital marketing

January 18, 2023

How to use programmatic advertising in your international marketing strategy

Programmatic advertising is a key part of many marketers’ domestic strategy – but the benefits of programmatic advertising for driving international growth are less understood. Global marketers may be missing out. Since 2021, programmatic spend has seen a projected growth of 18% globally, totalling $493 billion by the end of 2022. And it keeps increasing, […]

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