Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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B Corp + Business for good

July 18, 2022

Promoting gender equality in the workplace

Gender equality in the workplace and beyond is one of the most critical business issues we’re facing today. Access to comprehensive reproductive healthcare is central to gender equity and full participation in the workplace. In light of recent laws and the rolling back of Roe v Wade, the future of gender equality hangs in the […]

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Market insights

July 8, 2022

Marketing in Canada: From culture to French-Canadian translation

Many US companies make the mistake of marketing to Canadians the same way they would to US consumers. After all, Canadians are our neighbors to the north. They speak English. It seems easy enough to include them as a target market with minimal effort – recycling a US domestic campaign should do the trick. However, […]

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Digital marketing

July 1, 2022

Review: WPML plugin for multilingual WordPress websites

Effective website localization is key to a successful international digital strategy – and the WPML plugin is one of the most widely used WordPress extensions. WordPress translation plugins are plentiful. When it comes to choosing the right one, brands need to focus not just on getting their content into other languages, but on ensuring they’re […]

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Digital marketing

June 16, 2022

How WordPress translation plugins can tank your global growth goals

There are dozens – if not hundreds – of WordPress translation plugins. But not all plugins are equal. Choosing the wrong one can hinder your international digital strategy and tank user experience. Imagine you’re visiting a brand’s website for the first time, and the site is slow to load. Or some elements are in English, […]

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Market insights

June 8, 2022

The South Korea eCommerce landscape

The South Korea eCommerce market is the sixth biggest in the world. But the eCommerce landscape is much more complex than in North America or Europe. And a one-size-fits-all approach to the market will spell doom for online retailers. South Koreans are among the most connected consumers in the world. 95% own a smartphone, and […]

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B Corp + Business for good

June 1, 2022

Supporting LGBTQ+: How to be a better ally

As an equal opportunity employer, we believe in providing a safe, autonomous, equitable, and inclusive workplace for everyone. We are strong proponents of personal choice, bodily autonomy, equality, and fairness. With 10% of our workforce identifying as LGBTQ+, we stand with and actively support the LGBTQ+ community. To create an environment where everyone can thrive, […]

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