Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

March 4, 2021

Why global campaigns need international keyword research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site – it’s important to target the right keywords. Every digital marketer knows the importance of keyword […]

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Digital marketing

March 3, 2021

Website localization: 4 steps to drive results

Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust your brand, and – ultimately – become customers. Truly effective website localization is iterative, and […]

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Digital marketing

February 15, 2021

How to create a global social media strategy in 3 steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised to learn that 37% of the global population finds inspiration on social media for their […]

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Digital marketing

February 10, 2021

Global marketing: How to measure your international success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of your content and maximize ROI in any market. You’ve defined your global brand voice. You […]

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Digital marketing

January 29, 2021

Site structure options for international websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international success. There are typically three approaches you can take when it comes to international website […]

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B Corp + Business for good

January 28, 2021

How we support employee wellbeing to deliver results

“To be ‘well’ is not to live in a state of perpetual safety and calm, but to move fluidly from a state of adversity, risk, adventure, or excitement, back to safety and calm, and out again. Wellness is not a state of being, but a state of action.” -Emily Nagoski (PhD) and Amelia Nagoski (DMA), […]

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