Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Digital marketing

January 21, 2021

Building an effective international website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They also deliver an authentic and engaging global user experience to drive business results. MAKE YOUR […]

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Digital marketing

December 20, 2020

Localizing your SEO strategy: 5 key considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter how robust your domestic SEO strategy may be, it’s a mistake to assume that simply […]

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Creative media

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our society, from both an emotional and economic perspective. And the global business environment is more […]

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B Corp + Business for good

November 17, 2020

Hunger and homelessness awareness week (how to get involved)

This year, Hunger & Homelessness Awareness Week comes in the midst of a global pandemic. In the US, more than 43 million Americans live below the poverty level, and during COVID-19, 8 million more people have fallen below poverty lines. More than 1 in 5 children live in poverty. And each year 3.5 million people […]

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Creative media

November 12, 2020

How to create effective content that scales internationally

When going international, one of the biggest challenges organizations face is how to create effective content that scales across multiple markets. Many companies turn to language service providers (LSPs) that offer high-volume, low-cost translation solutions for cost and process efficiency. But this approach doesn’t scale well for marketing and creative content. The traditional LSP […]

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B Corp + Business for good

October 16, 2020

Why fair trade human translation gets better results

On September 30, we celebrated International Translation Day to pay tribute to the work of language professionals around the world. Translators play a key role in bringing nations together, facilitating dialogue, and building shared knowledge, understanding, and cooperation – all while strengthening global business, world peace, and security. Translators are also at the heart of […]

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