Marketing Blog (Localization Strategies & Tips)

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Digital marketing

How to build a winning global PPC campaign in 2024

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Global trends

November 7, 2024

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

Video streaming’s massive global growth is showing no signs of slowing down. But with increased consolidation, growing competition, and more discerning international consumers, streaming companies are facing more challenges in generating sustainable global revenue. Video streaming continues to play a huge part in how people around the world seek out entertainment and connection. And consumers’ […]

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Digital marketing

August 25, 2024

How to build a winning global PPC campaign in 2024

If you want to increase conversions in your priority international markets, investing in global PPC is a natural choice. Find out what you need to know to get it right – and why paid search success doesn’t happen in a vacuum. Search is one of the top channels B2B and B2C buyers alike discover – […]

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Global trends

January 26, 2024

Top global marketing trends for 2024

2023 was another wild year for international marketers. With increased workloads, less budget, and fewer resources, 2024 is shaping up to be a challenging year – but with some very bright opportunities. Here are your top global marketing trends for 2024. 2024 GLOBAL ECONOMIC OUTLOOK The worldwide economic slowdown will continue in 2024, Euromonitor reports. […]

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Global trends

September 7, 2023

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

It’s that time of year again. Your 2024 global marketing budget is set and the race is on to ensure that remaining 2023 budget is put to good use. Here’s how to invest now for measurable, positive marketing localization outcomes in the coming year. With the end of the year approaching, many marketers are looking […]

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Digital marketing

April 13, 2023

3 Tips to improve your international SEO strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing – and potentially damaging – consequences. These marketing localization fails from some of the largest […]

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Global trends

December 15, 2022

2023 International marketing trends

International marketers will face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead. With economic uncertainty stemming from inflation, skyrocketing cost of living, Russia’s invasion of Ukraine, and continuing fallout from the COVID-19 pandemic, 2023 is going to be a year where international marketers […]

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