american-flag
B Corp
November 12, 2018

How We Made Time to Vote

As a marketing localization agency, our people are naturally globally informed and big-picture thinkers – that’s just an essential part of who we are and why we do what we do. Because voting is a civic responsibility and a precious…
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boy-shouting-into-microphone
Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

Will building your brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum. Congratulations. Your startup is gaining momentum, and you’ve just secured more funding. Perhaps you’re one of the…
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desert-in-middle-east
International Marketing
November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…
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woman-strange-consumer-behavior-in-uae
International Marketing
November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in the UAE market. London. Paris. New York. Dubai? The Emirati…
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Digital Marketing
November 1, 2018

Voice Search Is the Future: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…
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dubai-mall-water-feature
International Marketing
October 29, 2018

How to Nail eCommerce in the UAE

UAE customers spend more per transaction than anyone else – and they usually buy international products. Learn how to increase visibility and drive sales with eCommerce in the UAE. When UAE customers shop, they spend big. At $332 per purchase,…
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B Corp
October 24, 2018

B Corp Champions Retreat 2018: Building the B Economy

We were honored to attend the B Corp Champions Retreat 2018: Building the B Economy in New Orleans in September. The Champions Retreat is an annual event that gathers leaders of the B Corp movement to discuss ways to improve…
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LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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International Marketing
October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO to succeed in the United Arab Emirates, you need to speak the right language – and that’s not always Arabic. Learn which language you should use to reach your target audience. There are more than twice as many…
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pumpkins-from-a-farm
B Corp
October 3, 2018

Volunteering at DeLaney Community Farm

Our Denver team recently had the pleasure of taking part in the B of Service volunteer event at DeLaney Community Farm, a partnership between Denver Urban Gardens (DUG) and Project Worthmore (PWM). This sustainable, organic farm is in Aurora, Colorado,…
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colorful-doors
International Marketing
October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…
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BrandLocalization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
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International Marketing
October 2, 2018

French Consumer Behavior: Three Myths Busted

You’ve heard the stereotypes: the French love excellent food, fashion and luxury. But if you want to succeed in France, you’ll need to cast aside assumptions and embrace the more complex reality of French consumer behavior. Here are three debunked…
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International Marketing
October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a quickly growing market. Here’s how to woo French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making…
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revolution-reenactment-of-social-media-in-france
International Marketing
September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already using social media in France, it should be. Here’s how to get it right – and your French creative juices flowing. France’s relationship with social media is complicated. It has the fourth largest number of…
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