man-in-goalposts
International Marketing
December 10, 2018

Global Marketing: How to Measure Success Overseas

Measuring your content’s impact at home is tough. Knowing how to measure success overseas can be even harder. But it doesn’t have to be that way. Here are three steps to help take control of your content in any market.…
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Digital Marketing
December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is indisputably the king of Chinese search engines and the relative “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if…
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December 3, 2018

How to Create a Global Social Media Strategy in Three Steps

Going global? Use social media to build visibility and engage customers in new markets. And answer these three questions to build a global social media strategy that works. You probably won’t be surprised to learn that 37% of the global…
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colored-paper-design
Media Design
November 19, 2018

Global Brand Strategy and Design: Why Print Is Still Important

It’s easy to focus on digital when it comes to your global brand strategy and design work. But print still has a lot to offer. Doing it right the first time is faster and cheaper and will maximize your impact…
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american-flag
B Corp
November 12, 2018

How We Made Time to Vote

As a marketing localization agency, our people are naturally globally informed and big-picture thinkers – that’s just an essential part of who we are and why we do what we do. Because voting is a civic responsibility and a precious…
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boy-shouting-into-microphone
Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…
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desert-in-middle-east
International Marketing
November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…
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woman-strange-consumer-behavior-in-uae
International Marketing
November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in the UAE market. London. Paris. New York. Dubai? The Emirati…
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Digital Marketing
November 1, 2018

Voice Search Is the Future: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…
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dubai-mall-water-feature
International Marketing
October 29, 2018

How to Nail eCommerce in the UAE

UAE customers spend more per transaction than anyone else – and they usually buy international products. Learn how to increase visibility and drive sales with eCommerce in the UAE. When UAE customers shop, they spend big. At $332 per purchase,…
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team-of-volunteers-stacking-hands
B Corp
October 24, 2018

B Corp Champions Retreat 2018: Building the B Economy

We were honored to attend the B Corp Champions Retreat 2018: Building the B Economy in New Orleans in September. The Champions Retreat is an annual event that gathers leaders of the B Corp movement to discuss ways to improve…
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LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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International Marketing
October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO to succeed in the United Arab Emirates, you need to speak the right language – and that’s not always Arabic. Learn which language you should use to reach your target audience. There are more than twice as many…
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pumpkins-from-a-farm
B Corp
October 3, 2018

Volunteering at DeLaney Community Farm

Our Denver team recently had the pleasure of taking part in the B of Service volunteer event at DeLaney Community Farm, a partnership between Denver Urban Gardens (DUG) and Project Worthmore (PWM). This sustainable, organic farm is in Aurora, Colorado,…
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colorful-doors
International Marketing
October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…
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