International Marketing
October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO to succeed in the United Arab Emirates, you need to speak the right language – and that’s not always Arabic. Learn which language you should use to reach your target audience. There are more than twice as many…
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pumpkins-from-a-farm
B Corp
October 3, 2018

Volunteering at DeLaney Community Farm

Our Denver team recently had the pleasure of taking part in the B of Service volunteer event at DeLaney Community Farm, a partnership between Denver Urban Gardens (DUG) and Project Worthmore (PWM). This sustainable, organic farm is in Aurora, Colorado,…
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colorful-doors
International Marketing
October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…
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BrandLocalization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
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International Marketing
October 2, 2018

French Consumer Behavior: Three Myths Busted

You know the stereotypes: the French love excellent food, expensive fashion and exquisite luxury. But if you want to succeed in France, you’ll need to cast aside these old assumptions and embrace the more complex reality of French consumer behavior.…
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International Marketing
October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a quickly growing market. Here’s how to woo French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making…
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revolution-reenactment-of-social-media-in-france
International Marketing
September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already using social media in France, it should be. Here’s how to get it right – and your French creative juices flowing. France’s relationship with social media is complicated. It has the fourth largest number of…
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French cheese
International Marketing
September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

Here’s the good news: from a technical point of view, French SEO is pretty straightforward. That’s because the French use Google almost exclusively – it has a market share of 91.48%. So you don’t need to learn new search engines…
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International MarketingMarket Insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience…
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gold-figurines
Brand
September 10, 2018

How We Won the Investors in People Gold Award

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first. Our vision is this: To inspire change in our industry by putting people first and driving action with…
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lettuce at the GrowHaus
B Corp
September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B”…
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people walking by Chinese characters
Localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
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street signs marketing to Japanese consumers
International Marketing
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can marketing to Japanese consumers win customers for your brand? Here’s what you need to know. First and foremost, Japanese customers prioritize trust, reputation, quality and value. So, you’ll need to rethink your marketing strategy to reflect these values. Many…
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Japan shopfront
International Marketing
August 20, 2018

How to Sell Online in Japan: Five Essential Steps to Success

Japanese eCommerce is a great opportunity for brands to exploit. But first you need to know what Japanese online shoppers are looking for. Explore how to sell online in Japan – with a deep dive on the sector’s biggest player,…
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Japanese koi
International Marketing
August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan.  The good news for digital marketers looking to break into Japan is you don’t need…
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