International MarketingMarket Insights
November 1, 2017

How to connect with Germany’s online shoppers

The German eCommerce market is full of tantalizing potential. We explore how to succeed by connecting with shoppers – and which pitfalls to avoid. Der eCommerce. Die SEO. Das Internet. You don’t have to be fluent to work out what…
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International Marketing
October 27, 2017

A guide to social media platforms in Germany

Social media in Germany is a crowded and competitive space. We explain which platforms you should be using for your business – and how to make the most of them. “Are you on Facebook?” Nowadays, the answer is almost always…
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Market Insights
October 7, 2017

How to break into the Russian eCommerce market

The eCommerce market in Russia is primed and ready to expand significantly, so now is the time to invest. We analyze how to get your approach right here. Russia’s eCommerce market is about to explode, so any savvy marketer should…
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Market Insights
October 6, 2017

German ecommerce: The essentials

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. We examine how to break down your barriers to success so that you can make the most of Germany’s online opportunities. November 9, 1989. Mauerfall…
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October 5, 2017

How to use Chinese social media effectively

Social media should be a fundamental aspect of any marketing strategy seeking to break into the Chinese market. But the rules and key players are different. Here’s our guide to help you navigate the world of Chinese social media. Social…
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International MarketingMarket Insights
October 4, 2017

What do Russian consumers want?

At first glance, the contradictory demands and expectations of Russian consumers can seem daunting. But winning their trust – and their family's – can reap huge rewards, as Russians are known for their brand loyalty. Here’s how to cultivate a…
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October 3, 2017

Everything you need to know about Russian social media

The social media landscape in Russia differs vastly from English-speaking countries – with different platforms, demographics and strategies. Our ultimate guide will steer you through the minefield and help you connect with your Russian audience on social media. If you’re…
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Localization
September 30, 2017

Three Reasons To Localize Your Post-Sales Support

Post-sales is often overlooked when it comes to localization, but it is vital for building brand loyalty and winning repeat business. We look at why it matters – and what to do about it. (more…)
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LocalizationProject Management
September 29, 2017

Meeting Tight Deadlines

Hitting deadlines is a crucial part of any business, but when it comes to content creation, there are many obstacles that can slow you down. We explain how to optimize the process for maximum efficiency – without compromising quality. An…
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Localization
September 28, 2017

A Case For Maintenance

Innovation tends to dominates the headlines, yet from our experience it’s the ugly stuff that has a huge impact on a localization system. In this article, we make a case for a consistent and disciplined approach to content production, a…
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BrandLocalization
September 27, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally specific attitudes. But it doesn’t have to be this way. With a bit of creativity and the right team behind…
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BrandLocalization
September 26, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out. At Wordbank, there’s a story we hear time and time…
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Localization
September 22, 2017

Why cost per word rates are misleading

Cost per word is a popular means of working out how much you should pay for translation services. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. There’s a better way. Often one of…
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Digital Marketing
September 22, 2017

The essential guide to marketing on WeChat

WeChat lets users lead their lives online. It also allows companies to get closer to customers than ever before. We discuss how to use the app well and grow your business in China. WeChat was developed with the mission for…
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Market Insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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