International Marketing
August 13, 2018

Which Japanese Social Media Platforms Are Right for My Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
Read More
Japanese koi
International Marketing
August 6, 2018

Japanese SEO: How to Get It Right and Be Noticed

Japanese SEO is more straightforward than in other countries. But there’s still plenty of opportunity to differentiate yourself. Learn how to rise to the top of the rankings. Good news for digital marketers looking to break into Japan: you don’t…
Read More
girls using luxury brands and social media
Brand
July 30, 2018

British Luxury Brands and Social Media

Social media is everywhere. And learning how to connect British luxury brands and social media is a great way to stay present in your customers’ everyday lives. Protecting your luxury identity and engaging with digital audiences can be tricky –…
Read More
woman-in-london
Brand
July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands have to adapt to a new global climate while also protecting their brand identity. Here’s what you need to know about marketing a luxury brand. The global luxury market is huge. And with predicted sales nearing $400…
Read More
Brand
June 28, 2018

How to Fix Your Brand’s Tone of Voice

Many brands confuse “tone of voice” with what is really just communication best practice. This causes many brands to sound exactly the same. If you’re looking to create a distinct tone of voice, follow these suggestions. THREE TIPS FOR EVERY…
Read More
Colorado Businesses gather to support business as a force for good. Wordbank, like many companies in attendance, is an aspiring Colorado B Corp.
B Corp
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
Read More
Digital Marketing
June 22, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion daily searches, Baidu is indisputably the king of Chinese search engines. Like Google, its name is a verb. Their names may be similar, but there are significant SEO-optimization differences between the two,…
Read More
June 8, 2018

How to use Chinese social media effectively

Social media should be a fundamental aspect of any marketing strategy seeking to break into the Chinese market. It's hugely popular in China, but the rules and key players are different. Here’s a guide to help you navigate the world…
Read More
Voice search changes how content will rank in search, so be prepared with these tips.
Digital Marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search SEO is here, and it’s here to stay. So how can you get your content ready for the voice revolution? VOICE SEARCH SEO: DO YOUR KEYWORD RESEARCH Keywords are crucial to any SEO strategy. But they are slightly…
Read More
Voice Search is becoming popular, so incorporate it into your business strategies.
Digital Marketing
May 31, 2018

Voice Search Is the Future: Start Planning for It Now

Voice search has become one of the hottest topics in digital marketing. Savvy brands and marketers alike are beginning to develop an understanding of how it might be relevant for their audience. So, what does this mean for your brand?…
Read More
Consider these elements when building your international website.
Digital Marketing
May 30, 2018

Building an Effective International Website

To have a successful international website, Google (or a local search engine) should be able to crawl, index, and serve each of your site's language and/or country versions. This will help you reach your audience more effectively and – if…
Read More
Site Structures for International Websites
Digital Marketing
May 29, 2018

International Site Structures: ccTLD and Subdirectories with gTLD

Site structures have a huge impact on your international SEO strategy. Although targeting by country generally allows you to be more specific, this doesn’t mean it’s always the best option for you. It can be expensive, and if there’s not…
Read More
Improve your international SEO
Digital Marketing
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful, international SEO strategy. Failing to accurately research your target markets and languages can have embarrassing – and potentially damaging – consequences. Take a look at these global branding fails if you’re not convinced. So…
Read More
Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
Read More
BrandLocalization
May 9, 2018

How to capture brand personality abroad

Moving your brand overseas can feel like a choice between protecting your brand voice or adapting another culture's attitudes. However, with a bit of creativity, you can keep your brand while still entering new markets. The trick to expanding globally…
Read More