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January 14, 2019

Brazil Social Media: How to Engage 98% of Your Customers

Brazilians love social media. But to make a lasting impact, you’ll need to go beyond Facebook. Here’s what you need to know about Brazil’s social media landscape. Fun. Friendly. Chatty. Joyful. Just a few things Brazilian culture is well known…
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Digital Marketing
January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can feel like a trek through the Amazon. Here’s…
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International Marketing
December 17, 2018

Three Global Marketing Trends You Need to Know in 2019

Want your brand to stand out in 2019? Here are the three hottest global marketing trends to include in your strategy this year. 2018 was a busy year for global marketing. Data protection regulations changed the game for many brands,…
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International Marketing
December 10, 2018

Global Marketing: How to Measure Success Overseas

Measuring your content’s impact at home is tough. Knowing how to measure success overseas can be even harder. But it doesn’t have to be that way. Here are three steps to help take control of your content in any market.…
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Digital Marketing
December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is indisputably the king of Chinese search engines and the relative “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if…
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December 3, 2018

How to Create a Global Social Media Strategy in Three Steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised…
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Media Design
November 19, 2018

Global Brand Strategy and Design: Why Print Is Still Important

It’s easy to focus on digital when it comes to your global brand strategy and design work. But print still has a lot to offer. Doing it right the first time is faster and cheaper and will maximize your impact…
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B Corp
November 12, 2018

How We Made Time to Vote

As a marketing localization agency, our people are naturally globally informed and big-picture thinkers – that’s just an essential part of who we are and why we do what we do. Because voting is a civic responsibility and a precious…
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Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…
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International Marketing
November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…
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International Marketing
November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in the UAE market. London. Paris. New York. Dubai? The Emirati…
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Digital Marketing
November 1, 2018

Voice Search Is the Future: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…
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International Marketing
October 29, 2018

How to Nail eCommerce in the UAE

UAE customers spend more per transaction than anyone else – and they usually buy international products. Learn how to increase visibility and drive sales with eCommerce in the UAE. When UAE customers shop, they spend big. At $332 per purchase,…
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B Corp
October 24, 2018

B Corp Champions Retreat 2018: Building the B Economy

We were honored to attend the B Corp Champions Retreat 2018: Building the B Economy in New Orleans in September. The Champions Retreat is an annual event that gathers leaders of the B Corp movement to discuss ways to improve…
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LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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